Your staff is a vital part of your dealership. They are responsible for keeping customers happy, promoting valuable products, and completing the sales that keep your business profitable. Even when your dealership is thriving, there is always room for improvement. These tips can improve your dealership staff and make your company stronger.
Stay on Top of Regulations
State and federal regulations change regularly and it is vital for every employee to keep up. Compliance issues are mistakes your dealership cannot afford to make. Training and testing new hires are essential to promoting compliance knowledge. However, ongoing training is still necessary to ensuring long-time employees are informed of new laws and regulations. Third-party audits can help determine areas of weakness for targeted training. If you continually face compliance issues, seeking help to install the mandatory compliance management system may be the answer.
Train Consistently
Knowledge is your staff's best tool. Consistently training staff members about your company's products and services is the best way to show customers what you have to offer. Automotive training is a way to offer education about the company's products and the best way to communicate these perks to customers. Knowledgeable employees can answer any question the customer throws at them, leading to more confidence and a higher sales rate.
Restructure Employee Programs
Commissions and incentive programs show your employees they are appreciated. Employee turnover is particularly high in the auto dealership industry. Finding the right employees is only one part of the puzzle. Giving valuable employees a reason to stay is equally important. Once your dealership staff is properly trained, they understand the objectives they need to accomplish daily. If accomplishment is met with a meager reward, enthusiasm will dwindle and sales will plummet.
Besides a yearly bonus as part of an incentive program, sales staff should receive a commission percentage of each achieved sale. Let your staff know they are appreciated. Recognition for going the extra mile costs nothing. Besides, it can bolster confidence and inspire others. If you already have a great incentive program in place, ensure your staff knows exactly how it works. After all, no one can reach for the stars without knowing they exist.
If you have questions about improving your dealership staff, contact us today to learn more about our training options. Browse our blog for more interesting articles to help you make positive changes to your business.
Sources:
https://www.dmv.org/buy-sell/car-dealers/dealer-related-information.php
https://www.autonews.com/article/20170123/RETAIL06/301239850/employee-turnover-costs-dealers-billions