Educate, Engage and Inspire Your Sales Team with Training Events

Establish Training by the Skills Your Sales Team Needs for Success

Training your sales team regularly will not only help them develop the knowledge and skills they need for success, but it's also a way to keep them engaged and inspired. Not only will regular training improve your sales team's performance, but you are also showing your staff you care about them and their success. Ultimately, their success is your dealership's success.

What training will benefit your sales staff? This Chron article outlines five areas of training that will empower your sales team and your dealership.

• "Sales" is the ultimate goal. 
• "Automotive knowledge" is critical to being able to earn your customers' trust.
• "Customer service" is having the patience and skill to work with all types of personalities. 
• "Accounting and finance" are both crucial to making the right deal for the customer and the dealership.
• "Communication and marketing" are vital to listening to your customer and having the skill to process the information for a productive marketing response. 

Training Ideas to Educate, Engage and Inspire Your Sales Staff

If you take the Chron article topics, you can easily put together multi-annual training events that will benefit your sales team to improve upon their skills. By setting aside a quarterly or a four-month training session, you can keep your sales team engaged and inspired. 

• Send your sales team to a sales seminar each year.
• Invite a professional speaker to educate, excite, and inspire your sales team. 
• Hold an end-of-the-year training on all the new vehicles, especially any new and exciting features. A great time to add fun to training. 
• Work with a vendor who will educate and train on the newest trends and topics in the automotive industry.

An Educational Sales Curriculum to Engage and Inspire Your Sales Team

Since 1989, Dealership Development, LLC has been dedicated to building dealership success. Our team has designed curriculums to educate, engage, and inspire your sales team, both new hires and seasoned professionals. We're excited to share our successes with you and bring your dealership the educational tools to build a successful sales team.