It’s obvious that most dealerships are going to be pushing special deals and offerings during the 4th of July weekend, especially since sales can be slow at this time of year. It’s essential to take advantage of every resource that you can if you’re dealership is going to stand out from the rest. Here are a few tips to prepare for the Independence Day weekend.
Take Advantage of Social Media
It’s 2019 – this should be on your list all year round! Don’t hold back when it comes to promoting your dealership on social media. Use paid ads to get your Independence Day sales out there. Use Facebook’s Geo-locating abilities to target your local customers directly. Involve your staff by having them share your dealership’s content. You never know who’s connected to someone who’s been considering buying a car.
Create a Unique Atmosphere
Let’s face it, no one wants to be inside a dealership during their weekend, let alone Independence Day weekend. And if the weather is nice, then they definitely do not want to be stuck indoors all day. The July 4th weekend is the perfect time to do something fun for your dealership and those who stop by to shop. Consider ordering a food truck or ice cream truck during certain prime-time hours of the day. Set up sort of dunk tank or other fun activity that your customers can participate in. Give your dealership the summer-vibe that everyone wants to be in!
Customer Service
At the end of the day, nothing gets a customer coming back like exceptional customer service. Take some time to prepare your sales and finance team for the big weekend. Make sure that everyone is on their A-game and have a great understanding of what the new sales are. Be sure that every employee is on point with even the smallest things, such as greeting customers with a smile. Remember, a good first impression is crucial for creating returning clients.
The great news is that you can apply these tips to your everyday dealership life. Just make sure you go the extra mile if you really want your dealership to stand out from the competition. It’s the car business and it’s noisy out there!