According to Statista, more than 214 million Americans are on Facebook. Since Facebook is the third largest search engine, it makes sense to reach new customers for your automotive dealership using social media than any other communications or advertising platform.
Here are some other advantages for using Facebook:
1. All generations are represented on Facebook: Generation Z, Millennials, Generation X, and Baby Boomers. These four generations are still in the workforce with income to spend.
2. Facebook owns Instagram, the photo-centric social media platform. There isn't a better place to showcase your automotive dealership and its inventory than Instagram. Instagram is popular with Generation Z and Millennials.
3. Facebook offers geo targeted advertising capabilities for dealership solutions, meaning you can pinpoint your audience by age, location, gender, etc. It's also relatively inexpensive to advertise on Facebook and you can also split test, which means you can try a couple different ads to see which one performs better. The data alone is worth it to advertise on Facebook.
4. Organic content is free. It costs nothing to have a business Facebook page or to post content for your followers. Social media content is dynamic, or always changing, whereas your website content usually stays static. When customers want an inside look at your dealership, they will come to social media.
5. The Messenger app owned by Facebook provides you with a tool to have one-on-one conversations with customers for free. You can also create targeted ads in the Messenger app.
6. Facebook is the most popular social media platform and is user friendly.
Because of the dynamic nature of the content you post on social media, your online reputation can be bolstered by giving you more positive search results. Ninety-five percent of people never click through to page two on Google searches, so you want your entire first page of search results to be positive and relevant to your automotive dealership. You can also collect referrals, post testimonials of happy clients, showcase behind the scenes features, and communicate special events. Social media provides dealership solutions for communications, marketing, and advertising needs. Contact us to learn more.