As a car dealership that's succeeded with record sales this year, are you sure you can retain those customers for the future? With car sales being one of the most competitive industries, how can you be sure they'll keep coming back to buy cars from you, or refer their friends?

A customer retention program is a typical procedure all car dealerships use to assure that their customers keep coming back.

The best way to approach this is a customized program best fitting the needs of your clients. It's possible to have this designed for you through us at Dealership Development, Inc.

Why Should You Customize Your Customer Retention Program?

Each client who buys a car from you is going to have different needs related to maintenance. When you put together a program more targeted to what they want, you're more apt to create loyalty.

Far too many car dealerships use retention programs with by-the-numbers maintenance plans that may not cover specific future repairs. With our help, we'll customize a maintenance plan best suiting the type of customers you cater to.

We do this without charge, only charging you when your customers buy into your program.

Keeping Your Customer Retention Program Simple

You're better off keeping this program as simplified as possible so you don't confuse your customers. If you need ideas, we have sample programs you can use as a way to save you time and money.

Nevertheless, a Dealership Development representative is always available to come to your dealership and work directly with you on customizing the program you need. They'll give you time to review your program before you sign to assure it's exactly up to the specifications you requested.

What You Need to Supply to Build Your Customer Retention Program

Our staff can get the program to you within just 10-14 days after you provide some key information. You'll have to indicate what your service reimbursement is, content for your email reminders, when you want reminders sent, and terms for your maintenance agreement.

With this information, we'll word the entire program so it's easy to understand for each client. Rather than forcing you to spend extra time creating the entire program word-for-word, we act as your reliable consultant.

We also offer a free e-book that gives tips on customer retention programs to help you along with ideas.

Contact us to learn more about all the services we offer for car dealerships, including aftermarket and F&I products.