Dealership Development, LLC Blog

As a car dealership that's succeeded with record sales this year, are you sure you can retain those customers for the future? With car sales being one of the most competitive industries, how can you be sure they'll keep coming back to buy cars from you, or refer their friends?

A customer retention program is a typical procedure all car dealerships use to assure that their customers keep coming back.

"Additional streams of revenue."

It’s the catch phrase for how a company or individual can profit even when the economy is down-turning or sales are weak. It’s the sign of an entrepreneur that understands they not only protect your business, but provide opportunities to meet more of your customer’s needs and develop a long-term relationship. A prepaid maintenance plan (PPM) offers both of these solutions--additional income through your service department and customer retention and loyalty, and yet, recent research shows that 65 percent of dealers are not providing PPMs and in so doing they are leaving millions of dollars on the service floor.