Consider how your customers are going to buy from you in the future. Pay attention to technologies coming down the pipeline and newly emerged e-commerce platforms. Having a customer-centric business is all about understanding how to give your customers a great experience now and in the future.

How do you plan to compete or outshine other businesses in the coming years? You may need to add additional services and products or open your business to a different market. For example, the cosmetic industry has experienced the merging of personal care products and makeup.

To adapt to the most customer-centric scenario, you need to ask the most difficult questions of your business. Understand your customer’s problems better than they do in order to uncover how you’ll maintain your business in the future.

You need to know the changes to occur to the “cash cow” of your business for future purposes. Perhaps you can predict the phasing out of technology you're using to acquire customers. It's important to modify this if it's your main revenue stream. Review all of the offerings of your company and reinvent the products or services that are your main source of income. The Alex Osterwalder business model will show you how to generate new ideas that you can use during the next couple of years.

Serve your best customers and consider what they want above all else. Most business owners would agree that approximately 80% of their business comes from 20% of their customers. Focus on that small percentage of “top” customers by taking the roundtable approach and study how customer needs evolve. Conducting these sessions once per quarter will help ensure that stay on the pulse of your customer’s desires. The customer sessions will also help your team develop relevant innovations and employ them appropriately.

Adding more value to your stable of offerings will help ensure that your customers return throughout their life. People are creatures of habit and it’s your job to make sure that returning to your facility for service is a habit. By adding an incentive program, each sale becomes a lifelong sale. Consider rewards for your customers such as discounts for immediate family members, free oil changes, and complimentary vehicle detailing on their birthday. In order to figure out the best offering for your customer, think about the problems they have to solve when they leave your facility. Your customer’s problems can range from a tire blowout to cracked glass to hail damage. How can you help your customer solve any of these common potential problems before they occur?

Contact us for professional business development that will expand your customer base.