In the ever-changing world of automotive sales, keeping your F&I department truly profitable is a constant struggle. Recently, F&I Magazine published a great article by Rick McCormick that points out some of the common errors your sales team might make. They follow it up with some great suggestions on how to become a problem solver rather than a product pusher. Let’s take a look at the relevant points of the article.
The ability to use creativity to identify the customer’s problems and solve them, is the key. You need to be asking the pertinent questions and listening closely, before taking any action. You need to be able to see the problem from the customer’s point of view. This will create the opportunity to communicate the problem to the customer in such an urgent manner, that they will pay you to solve it.