Spend Monday, and Save Money, Making Your Customers Top Priority

An important concept to consider developing is putting more time and effort into keeping your current customers happy and satisfied. You may find your dealership saving money, targeted for marketing, if you consider how a Forbes article perfectly states it. "It costs more to get new customers than it does to keep the ones you have." 

What if you could more efficiently market through your satisfied customer base? "You need them to be so enamored that they'll buy into your brand, share it with others, and not turn to a competitor." 

How Well Do You Really Know Your Customers?

Taking the time to learn what your customers expect, need, and want is vital for your dealership to know how and what to deliver. By instituting a system to learn what is more important to your customers will show them that you care. As the Forbes article points out, you can do this through market analysis.

What about making a survey customer rewarding so that you collect the information that will benefit your dealership? Maybe, you want to offer an additional, "special," percentage off of an oil change and tire rotation when your customers take the time to fill out a questionnaire to help you learn more about them. Customers love ways to save money and feel valued. This may take at least three to six months to capture a large percentage of your customers.

Of course, you can make this a quicker, electronic process through e-mails or mailings. But how many customers would look at it? You might also be missing out on a "wow" factor if you're offering instant gratification. 

It Takes Patience to Work with Each and Every Customer

Be sure your entire team shows patience towards your customers. When customers walk away with the feeling their concerns or problems are not worth hearing, it is highly possible that they may go elsewhere until they find the person who will listen. 

Being Personal is Simply Being Friendly

No matter who is addressing a customer, a personal approach is the best way to interact. When you welcome your customers with a smile in person or over-the-phone, it automatically sets a welcoming environment. As the Forbes article points out, "don't be a robot." No customer deserves or likes "generic responses." What is the company's personality that you want your customers to hear and see?

Specials Make Customers Feel Special

Offering special deals with a coupon book and/or seasonal flyers will help customers know that you appreciate their business. As the Forbes article recommends, use the holidays as special times to deliver customer appreciation discounts. When regular customers come in without those specials in hand, make sure your staff offers them. A simple way to bring smiles to your regular customers and make them feel valued.

Loyal Customers Deserve the Best Rewards

A loyalty program can be an easy way to build customer excitement and loyalty to your dealership. As the Forbes article uses as examples, a customer may "earn discounts or free items after they spend a certain amount or visit your business a certain number of times."

How many households have children who will soon be licensed drivers? What type of loyalty program would be valuable to capture sales and excite customers to spread the word? 

Keep Your Customers Up-to-Date on Your Dealership

Customers will appreciate you taking the time keeping them in the know. Whatever means you discovered your customers like to receive information, you can send out a monthly or quarterly newsletter to keep them updated on your dealership.

Remind them about specials. Introduce new staff members. Showcase cars that are big sellers and offer discounts on those automobiles you hope to be soon moving off your lot.

A valuable point the Forbes article makes, "tell your customers about bad things, such as product shortages and delays." By being honest, you're building a transparent and trusting relationship with your customers. They will trust you because they feel they know you, and you know them.

Developing Personal and Simple Ways for Dealerships to Prosper

At Dealership Development, LLC, we develop connections to help out clients maximize profits. Contact our team to see how to discover solutions to drive profitable success throughout your dealership.