Dealership Development, LLC Blog

Establish Training by the Skills Your Sales Team Needs for Success

Training your sales team regularly will not only help them develop the knowledge and skills they need for success, but it's also a way to keep them engaged and inspired. Not only will regular training improve your sales team's performance, but you are also showing your staff you care about them and their success. Ultimately, their success is your dealership's success.

It’s obvious that most dealerships are going to be pushing special deals and offerings during the 4^th of July weekend, especially since sales can be slow at this time of year. It’s essential to take advantage of every resource that you can if you’re dealership is going to stand out from the rest. Here are a few tips to prepare for the Independence Day weekend.

It's Not Just Price, It's the Customer's Total Experience

If you know your automobile prices are competitively priced, are your customer relations and support services the best they can be? It's not just the price of an automobile that brings business into an automobile dealership, as reported on V12.

Spend Monday, and Save Money, Making Your Customers Top Priority

An important concept to consider developing is putting more time and effort into keeping your current customers happy and satisfied. You may find your dealership saving money, targeted for marketing, if you consider how a Forbes article perfectly states it. "It costs more to get new customers than it does to keep the ones you have." 

Every entrepreneur desires to see an increase in profits at the close of every financial year. For that reason, most business owners spend a fortune on promotions and campaigns to attract more first-time customers, which is part of the strategies that increase revenue for businesses.

Good help is hard to find.  Business Managers are no exception to this rule.  It's a complex role to fill.  You need someone with technical expertise, who'll have good rapport with clients.  Your Business Manager needs to do all that while keeping an eye on the bottom line.  How can you figure out who will be a good fit from just an interview?  Here are some tips:

According to Statista, more than 214 million Americans are on Facebook. Since Facebook is the third largest search engine, it makes sense to reach new customers for your automotive dealership using social media than any other communications or advertising platform. 

There are a lot of things you can do to increase the bottom line of your dealership, but one of the most effective ways to consistently make more is to get the customers that you get to keep coming back for more. One customer is just one sale, but if you can convince them to like you enough to make you their primary dealership, then you'll find it paying off in dividends in the future.

Staying in touch across a dealership can be a real trial at times, but it doesn't have to be. The F&I and sales desk in particular have a habit of stepping on each other's toes, and making each other's jobs just that little bit harder, but they don't have to either. There are a few excellent dealership solutions to stop this from happening, and make sure that it doesn't happen again.