Dealership Development, LLC Blog

Products that promote future trips to your dealership's service department remain crucial in today's competitive retail environment. Prepaid maintenance plans offer a customized appeal for your customers. Typically, about one fifth of customers return to visit the service department at a dealership. When you offer a prepaid maintenance plan to your customer, you may double, or even triple your return visits.

A good sales strategy always stresses the importance of customer retention. When sales are down, this component takes on even greater significance. Sales staff should strive to maintain an engaging relationship with customers after the sale. When the market experiences a decline, competition gets stiff. You want existing customers to already feel appreciated and confident in how your brand stands out compared to competitors.